Coast intelligent with HM Coastguard’s new marketing campaign

BSAC helps HM Coastguard’s new marketing campaign to coach audiences about coastal security.

The Coast Intelligent marketing campaign options footballer Adevayo ‘The Beast’ Akinfenwa who will educate audiences about the right way to keep protected close to cliffs and dirt in addition to telling them in regards to the significance of checking tides.

HM Coastguard goals to speak the hazards of the Nice British coast to everybody, however particularly younger males aged 18–30 and dads aged 30-50 who usually tend to be concerned in accidents on the coast.


BSAC’s security and improvement supervisor Jim Watson talks about uniting towards water associated security.

BSAC is a long-standing member of the Nationwide Water Security Discussion board (NWSF) and chairs the Recreation Advisory Group. In supporting the work of the Discussion board and the target of decreasing the variety of water associated deaths by 2026 and unite behind the ‘Respect the Water’ banner. As divers we’re properly positioned to recognise dangers across the coast and assist promote the protection messages.

As HM Coastguard commincates within the marketing campaign, visiting the coast will be nice enjoyable, from scenic walks alongside the cliffs to simply stress-free on the seashore, however our British shoreline will be stuffed with potential hazards and dangers. In reality, there have been 36,000 Coastguard incidents within the final yr alone. These incidents are sometimes attributable to slips, journeys and falls, or the place individuals have been reduce off by the tide. This marketing campaign will encourage coastal guests to be ready and know the right way to keep protected.

HM Coastguard’s suggestions for visiting the shoreline embrace;

1. Calm on the cliff – keep away from cliff edges and cliff bases

Getting too near the cliff edge places you in peril. Keep away from cliff edges and cliff bases. In an emergency name 999 for the Coastguard.

2. Rise and tide – test the tide instances earlier than you go 

Tides can are available faster than you suppose. Tide instances within the UK range across the coast relying on the place of the moon, solar and numerous different influences. There’s a lot to tides, so be sure to perceive what the variations imply and the way they might have an effect on your journey. Test the tide instances on-line. In an emergency name 999 for the Coastguard. 

3. Thoughts over mudder – do not get caught in mud, look out for warning indicators

You’ll be able to simply get caught within the mud. Look out for warning indicators within the space and keep away from crossing bays or strolling by means of mud for any cause. If you happen to do get trapped, lean again and unfold your weight evenly throughout the floor. Inform others to not attempt to enable you, as they could get caught too, as an alternative name 999 for the coastguard.

4. Take a cell phone with you

Ensure that your cell is absolutely charged and will be accessed simply. 

5. Name 999 in an emergency and ask for the coastguard

coast clever - coast campaign

Coast intelligent with HM coastguard!

Study extra about coastal security and extra high suggestions from HM coastguard.

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